Lizeth Anaya-Ojeda
lizethanaya43@gmail.com ⬩ 505-930-4193 ⬩ www.linkedin.com/in/lanayaojeda
Education
Carnegie Mellon University - Heinz College August 2025 - August 2026 Master of Science, Artificial Intelligence Systems Management Pittsburgh, PA. Rales Fellow
Carnegie Mellon University - School of Computer Science August 2024 - August 2025 Master of Human-Computer Interaction Pittsburgh, PA Rales Fellow; 3.95 / 4.0 GPA
New Mexico Institute of Mining and Technology August 2018 - May 2022 Bachelor of Science, Technical Communication Socorro, NM Tech Scholar; 3.7 / 4.0 GPA, High Honors
Skills: Spanish (fluent, written & verbal); HTML, JavaScript, CSS, Python; WordPress, Google Looker Studio, HubSpot Analytics; Figma, SEMrush, Asana
Relevant Coursework: Data-Focused Python; Accelerated Statistics; User-Centered Research & Evaluation; Prototyping Algorithmic Experiences; Responsible AI
Professional Experience
Dataminr June 2022 - January 2023 Associate Digital Content Strategist New York, NY
Defined and implemented SEO best practices and roadmap, conducting a comprehensive audit to identify optimization opportunities and set the foundation for future organic traffic growth.
Conducted a tech stack review, evaluating vendor options and securing buy-in for a Digital Asset Management (DAM) solution projected to streamline workflows by 20% and cut asset retrieval times by 30%.
Established KPIs for weekly analytics reviews and piloted reporting frameworks, enabling a 10% increase in website engagement and aligning cross-functional teams on growth goals.
Partnered with leadership to ensure initiatives supported long-term product and business objectives.
Marketing Communications Intern June 2021 - April 2022
Designed and implemented the company’s first social media tracking calendar system, building the foundation for consistent content planning and scalable campaign launches.
Launched and managed 20+ organic campaigns that collectively drove a 20% increase in follower growth and expanded audience reach.
Developed an analytics framework to track engagement, reporting back insights on what resonated with audiences, and iterating campaigns accordingly.
Collaborated with leadership to align organic growth strategies with brand objectives, ensuring content direction supported broader company goals.
Academic Projects
Ripley - Digital Advocacy Platform for WICANY. January 2025 - August 2025 (Women, Infants, and Children Association of NY) Pittsburgh, PA
Role: Project/Product Manager & UX Researcher
Directed product discovery and strategy, leading a cross-functional team to research advocacy process constraints in New York State.
Defined the product vision and roadmap by synthesizing stakeholder interviews, policy research, and user feedback into prioritized requirements.
Delivered a proof of concept showcasing how an AI-powered platform could collect feedback, filter data, generate visuals, and support tailored advocacy messaging.
Presented strategic recommendations and next steps to WICANYS leadership, enabling organizational buy-in and a clear path for future development.

