Lizeth Anaya-Ojeda

lizethanaya43@gmail.com ⬩ 505-930-4193 ⬩ www.linkedin.com/in/lanayaojeda

Education

Carnegie Mellon University - Heinz College                           August 2025 - August 2026 Master of Science, Artificial Intelligence Systems Management         Pittsburgh, PA. Rales Fellow

Carnegie Mellon University - School of Computer Science     August 2024 - August 2025 Master of Human-Computer Interaction                                             Pittsburgh, PA Rales Fellow; 3.95 / 4.0 GPA

New Mexico Institute of Mining and Technology                      August 2018 - May 2022 Bachelor of Science, Technical Communication                                     Socorro, NM Tech Scholar; 3.7 / 4.0 GPA, High Honors

Skills: Spanish (fluent, written & verbal); HTML, JavaScript, CSS, Python; WordPress, Google Looker Studio, HubSpot Analytics; Figma, SEMrush, Asana


Relevant Coursework: Data-Focused Python; Accelerated Statistics; User-Centered Research & Evaluation; Prototyping Algorithmic Experiences; Responsible AI

Professional Experience

Dataminr June 2022 - January 2023 Associate Digital Content Strategist     New York, NY

  • Defined and implemented SEO best practices and roadmap, conducting a comprehensive audit to identify optimization opportunities and set the foundation for future organic traffic growth.

  • Conducted a tech stack review, evaluating vendor options and securing buy-in for a Digital Asset Management (DAM) solution projected to streamline workflows by 20% and cut asset retrieval times by 30%.

  • Established KPIs for weekly analytics reviews and piloted reporting frameworks, enabling a 10% increase in website engagement and aligning cross-functional teams on growth goals.

  • Partnered with leadership to ensure initiatives supported long-term product and business objectives.

Marketing Communications Intern       June 2021 - April 2022

  • Designed and implemented the company’s first social media tracking calendar system, building the foundation for consistent content planning and scalable campaign launches.

  • Launched and managed 20+ organic campaigns that collectively drove a 20% increase in follower growth and expanded audience reach.

  • Developed an analytics framework to track engagement, reporting back insights on what resonated with audiences, and iterating campaigns accordingly.

  • Collaborated with leadership to align organic growth strategies with brand objectives, ensuring content direction supported broader company goals.

Academic Projects

Ripley - Digital Advocacy Platform for WICANY. January 2025 - August 2025 (Women, Infants, and Children Association of NY)         Pittsburgh, PA

Role: Project/Product Manager & UX Researcher

  • Directed product discovery and strategy, leading a cross-functional team to research advocacy process constraints in New York State.

  • Defined the product vision and roadmap by synthesizing stakeholder interviews, policy research, and user feedback into prioritized requirements.

  • Delivered a proof of concept showcasing how an AI-powered platform could collect feedback, filter data, generate visuals, and support tailored advocacy messaging.

  • Presented strategic recommendations and next steps to WICANYS leadership, enabling organizational buy-in and a clear path for future development.